The process

Knowing our users

The marketing team had already defined their buyer personas, which were used to develop the user personas of this website and with whom we analyzed their behavior and how they use the Internet to learn about new technologies and tools related to recruitment automation.

UX Competitor Analysis

From a UX perspective, we need to analyze those things that work or don't work for us, so that’s why we came up with this exercise. We need to figure out the best way to keep the home page simple, functional, and conversional.

In this exercise, we compared the way they display the different features of their products, and also all the important information displayed on the homepage of each one of them.

The main goal

It was time to focus on the main objective, which was to convert these visits into requested demos.

I came up with a short list of necessary changes for the main CTA to improve the user journey to the main form of the demo request:

• All buttons redirect to the same request demo page
• Same look and feel for all buttons on all pages
• Same CTA copy, a small change that impacts the way all of us think about this process
• Request demo CTA on the main menu
• Menu on top with fixed position to be present all the time

Low Wireframes

First approach in low wireframes to discuss the position of some elements and refine the information hierarchy, it was also important to start discussing the illustrations and the content that would be worked on together with the rest of the team.

Couple of iterations

A second and third round of high fidelity wireframes were presented with the team, and a moodboard of ideas for illustrations and final copy revisions were worked on in parallel to be later constructed in Webflow.