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Subscribers
and Seasons
Product Feature, Boletia, 2019
Role: Product Designer
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Seasons and subscriptions are a fundamental part of event creation: they allow organizers to group a series of events that can be sold in a single subscription; this is most common in sporting events such as soccer.
Adding to all of Boletia's DIY experience, the necessity to develop a tool that would allow organizers to create seasons with their respective events and season tickets emerged.
It all started with a first approach with the stakeholders and the development team of this new feature, where we discussed the problem and the scope of the project.
After we understood the basics, we started a benchmark of how other national and international ticketing companies were doing this process.
We worked on a couple of user personas, empathy maps, and discussed the possible user flows to better understand the full scope of the project and what the basic flows for an MVP could be.
Based on all the information gathered, we created the different screens and base components with low wireframes.
This flow allowed us to iterate a couple of times and then propose a mid-level wireframes solution that was tested with a select group of event organizers.
Once our solution was tested, we continued with a prototype where new components and screens would be created and integrated into Boletia's system.
The final prototype had different iterations, both in dialogue with stakeholders and with user tests that helped us to adjust certain details in the screens.
I gave the product team a mockup of the complete project detailing the different flows and new components that were necessary for the development of the functionality.
We also worked together to implement different icons and micro interactions so that the final result was loyal to what was proposed and met the expectations.
